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Marketing Analyst PDF Print E-mail
Written by Administrator   
Saturday, 29 August 2009 02:05

Job Description: Marketing Analyst

Part of Co.’s Global Marketing Analytics group within Marketing & Communications global delivery function based in Bangalore ONLY. NO EXCEPTIONS

As part of its Globally Integrated Enterprise Strategy, CO. will be adding to the global marketing functions delivered from India.  We are hiring permanent employees to staff Marketing Analyst roles to advice and support CO.’s marketing leaders.

Professionals in this role will assess and enable marketing performance.  The ideal candidate will have the ability to gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance.  The analyst will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world.  The presentations will include observations based on the analysis performed, the data backing the observations, trending, effectiveness of tactic mix, a comparison to average industry benchmarks, identification of problem areas, pervasive business issues and successes to help the marketing leaders have a comprehensive view of their business performance.

 

The Marketing Information Analyst is expected to acquire subject matter expertise in CO.’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process. Initially, the marketing Information analyst will be aligned by geographic regions and will directly support the marketing leads in the assigned regions.  Work direction and guidance will come from the World Wide Senior Marketing Information Analysts.  Over time, more marketing functions are planned for global delivery.  The marketing analyst role will be for a minimum of 2 year duration and offer growth into other global marketing roles or into other roles within CO.

 

The analyst will work with global marketing stakeholders. The timings will be regular India working hours, with flexibility required, depending on deliverables, to work after that for upto 3-4 hours (depending on geography you are aligned to) to ensure the team works well with the global counterparts.

 

Skills/Capabilities needed: (5 highest; 1 lowest)

Ability to take on new challenges (5)

Analytical skills with good business sense (4)

Quantitative & financial skills (4)

Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must) (4)

Ability to learn and efficiently use tools to access data and analyze data (4)

Writing and Communication skills in English  (4)

Equally effective working independently or collaboratively (4)

Experience with Sales Stages, Opportunity Management process & pipeline metrics (3)

Business acumen & industry knowledge a plus

 

Qualifications

MBA from top institutes… prior to that, Bachelor's Degree in engineering, business, mathematics, statistics or finance preferred

2-6 years work experience

Good to have: Experience in Marketing or sales operations, exposure to global work environment

Location: Bangalore

 

Apply to: Sajith Kumar Swaminathan < This e-mail address is being protected from spambots. You need JavaScript enabled to view it >

 

Thanking you in advance

 

Regards,

Sajithkumar Swaminathan

Assistant Manager, Client Servicing

Spectrum Consultants India Pvt Ltd

| 780, 1st cross, 12th Main, HAL 2nd Stage | Bangalore INDIA 560 008 | Tel : +91 80 2526 2303 (ext 55) |+91 80 40740200 (ext 55)

http://www.linkedin.com/in/sajithkumars

http://twitter.com/jobinindia

Last Updated on Saturday, 29 August 2009 02:19
 
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